Now, let’s turn our attention to Ethiopia, where the Information Network Security Administration (INSA) has been on the front lines of the battle against cyber threats. In the concluded Ethiopian Fiscal Year, INSA reported thwarting a mere 6,768 cyberattack attempts against the country. It was also reported that INSA saved Ethiopia a whopping 23.2 billion Birr by successfully mitigating these attacks.
These numbers fall far below the global (or even regional) stats. Some of this can be ascribed to Ethiopia’s late boom in the digital space. Ethiopia has witnessed significant enhancements in its telecommunications and mobile network infrastructure. There is promising growth; at the beginning of 2023, Ethiopia’s internet penetration rate stood at 16.7%; it is estimated that there’s been a 2.6% increase in the number of internet users in Ethiopia between 2022 and 2023 alone. The potential for economic growth through the modernization of digital payment systems is substantial, with the potential to increase annual GDP by 3% in emerging nations. In the case of Ethiopia, specifically, it is forecasted that digital transactions will grow nine-fold by 2025 from what it was in 2020
Competition was the number one challenge reported, which indicates fintech will be forced to become better marketers to stand out and continue to increase revenue. Confirm that you’re a serious player in the market.
With prequalified 500+ invited attendees across ETHIOPIA, you can meet new customers and develop relationships with existing clients to further business opportunities in the region
BUYERS Connect with potential clients and partners at the Cyber Revolution Summit where 30% of the attendees are key figures from government entities, and 25% of attendees are dealers and distributors
This Summit exhibitors get significant digital and printed brand exposure before, during and after the event through our year-round marketing activities.
This Summit is the regions only cybersecurity focused event and a perfect avenue for you to showcase your latest products and services to an engaged audience that are looking for new business opportunities.
